Brief:
To create an apparel range for the NBA licence which is targeted at the target consumer with a strong presence of graphic play. The apparel range needs to be holistic and also follow a trend for the holiday 2019/20 season, but always remain in team colour.
Consumer
Tristen - 22 - London - Fashion Intern
Wants to feel unique - Fast pace lifestyle - Sneakerhead - Building a social media presence - Dresses to stand out
Inspiration
My inspiration was to look at the trend of customisation but how it could be applied to an entire design story. Use of overlapping logos with unique graphics, graphic placements etc. To create a graphic style I used the team elements and also looked into examples of more twisted and grunge style graphic play.
Tie-dye hoodie with mixture of screen print and embroidery overlays and graphics.
Polyester / mesh sport jersey cut top with screen print/ embroidery overlay mixes.
Oversized T-shirt with ombre dip dye from top to bottom of the top. Screen printed graphics to front.
Graphics
