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Brief:

Working in a team to create an Asics original footwear design that is inspired by the the theme unfold the mind. 

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Our Theme:

Our theme was 'unfold the mind', inspired by Japanese origami. The theme focusses on how we can bring together mental and physical health to create a sneaker that reflects the Asics ethos of a sound mind and sound body. 

Meet Arielle

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Arielle    -    20     -    Atlanta    -    College Student    -    Fashionista    -    Fast Pace Lifestyle    -    Busy Schedule   

Inspiration

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Sneaker that reveals more

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Inspired by Origami

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Sneaker can change form

Innovation

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Asics gel gives insight into consumer health

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Asics gel is in direct contact with the foot

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Asics gel changes colour 

Ideation

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Prototyping

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After initial ideation sketches I moved onto prototyping to design a sneaker which would change form and unfold to reveal the ASICS gel inside the sneaker. I started by looking at knitted sneaker uppers and testing how they could be folded and manipulated to change shape. I replicated the deconstructed knit upper in tape around a sneaker last, once I removed the tape I had the rough pattern layout. I tested this pattern on paper, to see how the panels would align on the sneaker, cross over and how they would overlay each other naturally, making edits to the pattern so that the layers would overlap. Lastly I created a fabric version of the pattern and refined pattern further by applying magnets to the edge so the folds would be able to stay both folded and unfolded when needed. This then became the shape of my sneaker upper.

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Sneaker Lining details:

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Once unfolded the sneaker also reveals a printed repeat graphic pattern on the mesh. The graphic is made up of ASICS brand logo and information about their ethos and when the brand was established. 

This enables a strong story to be told by ASICS, not just about consumer health but about them as a footwear/apparel brand.

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Package Fabric breakdown

Layer 1: Tyvek

Layer 2: Thin foam

Layer 3: Closed hole mesh

The sneaker is made using a package fabric of Tyvek, thin foam and a closed hole mesh. The top layer is Tyvek, this enables the sneaker to be durable, customisable and also creates the inspired aesthetic from origami. The thin foam allows the package fabric to be comfortable around the foot and the closed hole mesh allows the package fabric to remain as breathable as possible.

Customisable

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Inspired by our consumer Arielle who is a fashionista, the sneaker is designed to be customisable so that each consumer is able to create their own look using the sneaker. A grid is provided with the footwear which can then be used to draw around, spray paint etc the graphics onto the sneaker. 

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