This project was to create an offering of headwear product to be sold at the MLB London Games event and through multiple retailers. The brief was to create headwear which played into the tag lines and team graphics provided by the MLB but in a fashionable aesthetic so that it was not headwear for team fans only but also for those who had never attended a baseball game before. To achieve this I created patch designs and layouts which would use assets which were provided as well as assets designed by myself.

 

The 2 teams playing were the Boston Red Sox and the New York Yankees who have a history of rivalry and this was able to be used in key headwear pieces as well as using other information about the event to be able to create a similar aesthetic but unique story to each cap. The colour palette for the range used seasonal colours such as earthy stones, deep maroons, rich navy's and core blacks to ensure the headwear could be worn by long term baseball fans as well as new customers viewing a baseball game for the first time.